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Designedin 1906

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A reinterpretation of Swiss watchmaking legacy

We are on a mission to produce a series of timepieces for explorers and adventurers.

The Resurgence of Swiss Watchmaking Legacy

With a history tracing back as far as the 15th century, Electa was a long-established brand name in Geneva. It featured Bund straps and Borgel cases that were signature among trench watches commonly used during the Great War in the 1900s by British officers and soldiers. Combining the artistry and legacy of Swiss watchmaking tradition, Electa re-emerges as an iconic masterpiece that brings a rich and deeply rooted watch heritage to life.

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Image from VintageWatchstraps.com © David Boettcher
01.
Swiss Ronda Movement
Running on a Ronda 763, gives an accuracy rate of -10~+20 seconds in a month and saves 70% of battery life with its power-saving feature.
02.
Leather Bund Strap
A layer of handcrafted leather adds cushion and protection to the wrists in humid or freezing temperatures while it adds to the authenticity of an antique trench watch.
03.
Vintage face
An essential, clean, and classic face reminiscent of the early Electa pocket watch with super luminescent hands and hour markers
04.
Onion screw-down crown
A traditional crown design spawned from the early pocket watches polished and etched for a good grip.
Image from VintageWatchstraps.com © David Boettcher

The Borgel Case

A signature feature of Electa, the Borgel case was originally designed to make pocket watches waterproof, dustproof, and moisture-resistant. As a one-piece case, the bezel and movement were mounted on a threaded ring, leaving it screwed into the case from the front. It was integrated into trench watches in the early 1900s, making it popular and commonly used by soldiers during the Great War.

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